I guide organisations from complexity to strategy and validated digital solutions.
Hey there!
🧠 Strategic design thinker
🛠️ Expert workshop facilitator
🤝🏻 Team coach
(⛵ Transaltantic sailor)
“The pessimist complains about the wind, the optimist expects it to change, and the realist strategist adjusts the sails.”
+15 years agency experience in digital NGO/NPO, B2B and B2B projects.
With strategic design thinking, collaborative workshops, and grounded creative problem solving I guide organisations toward digital experiences that are rooted in the real world and delivered with confidence.
Validated actionable strategies over glossy strategy decks collecting dust.
How I add value
Within an agency or supporting organisations directly, my focus is always based on the same principles: gather insights, create clarity, spark creativity, and help people work better together and guide them towards new horizons.
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Turning complexity into clear and actionable digital strategies.
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Navigating strategic challenges by gathering insights and understanding and acting on user needs.
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Helping organisations align, ideate and move forward confindently.
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Guiding multidisciplinary teams to collaborate effectively, learn and grow.
My way of working
My way of working is collaborative and hands-on: uncover the real challenge, make complexity clear, and guide teams toward solutions that are both meaningful and measurably succesful.
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Uncover what’s real
Exploring audience needs, context, and challenges to gain meaningful insights.Interviews, surveys, competitive analysis & market research
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Create clarity and focus
Turning insights into direction by aligning on the real challenge and strategic priorities.Problem alignment, strategic pillars, goal & KPI setting, HMW questions.
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Shape validated solutions
Collaboratively exploring ideas and translating them into user-centered, testable concepts.Customer journey & service blueprint mapping, guiding ideation & rapid prototyping process.
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Move forward with confidence
Refining, validating, and preparing solutions for real-world impact.Validated solutions, product roadmaps & digital strategies.
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IDEO is a global design and consulting firm that helps organizations innovate by using a human-centered approach called design thinking. I completed the interactive Digital Strategy course focused on a hands-on methods of devising validated digital strategies and strategic initiatives.
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AJ&Smart is a Berlin-based design and innovation company that specializes in design sprints and facilitation. I had the pleasure of completing the immersive Design Sprint Facilitator and Workshopper Master tracks to enhance my facilitation skills on a theoretical and practical level.
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Bureau Zuidema is a Dutch training agency that focuses on increasing the effectiveness of professionals through behavioral change, particularly by training them in “influence.”
It offers insight into influence aimed at using various communication techniques to communicate more effectively across different styles. -
SUE Behavioural Design Academy is a strategy and innovation agency that provides training and services to help organizations and professionals understand and influence human behavior. I completed the online behavioral design fundamentals course focused on applying behavioral science and psychology to shape decisions.
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DesignThinkers Academy is a global training institute and innovation consultancy that teaches people how to use design thinking to solve problems creatively. I completed the 5 day immersive Design Thinking Falilitation Bootcamp.
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Hyper Island is a global digital creative business school that provides hands-on, "learning by doing" programs for individuals and organizations to foster innovation and leadership in the digital age. I completed the 7 week digital strategy. I completed the 5 day Design Thinking bootcamp focused on solving problems with human centered design.
Training & Courses
Client cases
Some highlights from the +100 clients I particularly enjoyed working with:
AFC AJAX webshop
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Nationaal Comité 4 & 5 mei website
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Fietsenwinkel webshop
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Loyens & Loeff website
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Multicopy website
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Buma/Stemra App
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Duynie portals
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Yuverta website
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VVV bon website
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How to Talk to Kids app concept
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AFC AJAX webshop • Nationaal Comité 4 & 5 mei website • Fietsenwinkel webshop • Loyens & Loeff website • Multicopy website • Buma/Stemra App • Duynie portals • Yuverta website • VVV bon website • How to Talk to Kids app concept •
“His unique character and ability to connect with a diverse range of people without compromising his own strategic vision, quality standards and digital experience made him extremely valuable to our organization. He brought a positive energy to every project, meeting, and interaction. It was always a pleasure to collaborate with him. His wit, enthusiasm, and infectious sense of humor made even the most challenging tasks and deadlines enjoyable.”
— Michiel Kroeks Director Conclusion Digital Experience & Performance - Member of the board