Screenshots of a dating app interface on two smartphones, showing questions in Dutch and images of two people happily interacting, with options to like or dislike.

ProRail Personalized Vacancies

Recruitment concept ProRail Careers

In the race for talent how might we attract the best talent to keep Dutch railway network on track?

The Challenge

 

ProRail is responsible for maintenance and extension of the national railway network in The Netherlands. Every year more than 1.000 vacancies are listed on the recruimtent website with over 10.000 applicants applying. In today’s tight labour market finding talent for unique positions is a challenge.

Every job seeker values a new job differently. Some are triggered by primary employment conditions such as salary whilst others are more focused on team culture, potential to learn and growth perspective. The one size fits everybody setup of job descriptions seems obsolete in today’s digital world of hyperpersonalised digital experiences.

The Concept

Instead of a straightforward vacancy listing with search engine and filters a conversational flow was devised in which potential applications are guided through a series of questions regarding their field of expertise, location, availability and on what they value in an organization and a job the most. Based on the answers a shortlist of potential vacancies is presented.

Each vacancy is personalized and converted in a short intro video based on the answers provided. For those who value team culture and personal growth more than primary employment conditions the job description is personalized with the content on the topics valued most. This way the vacancies on the recruitment website are catered more to the personal preferences of job seekers which increases the chances of qualitative applicants applying that truly fit ProRail.

The Result

A pitch winning concept that offers a refreshing take on job listings to gain a competitive advantage in the attention economy and the race for talent.

Taking the entire applicant journey into perspective from social media trigger to application and follow-up.

The concept is currently under development.

My role

  • Mapping the applicant journey to spot opportunities and weaknesses on which the concept can be based.

  • The best ideas come from generating many ideas. Conducting ideation sessions to come up with the strongest concepts that address the most pressing issues.

  • Storyboarding the key frames and guiding the UX & UI design prototype process.

CLIENT CASES

  • Screenshot of a Dutch website showing a home page with a green and white theme, displaying a message about the change in home value and potential savings of 724 euros per year, with options for energy savings and home renovation.

    Florius - Behavioural Design Sprint

    How might we convince Florius customers to provide insight in their domestic and financial situation periodically in order to service them better during the entire mortgage term journey?

    Expore the case
  • Two smartphones displaying environmental or wildlife organization apps with text in Dutch about nature activities and donations.

    WNF

    How might we convince youths and adults to donate their time, knowledge and funds to protect the worlds ecosystems?

    Expore the case

  • Kaemingk - Digital twin showroom

    Maintaining a thriving wholesale Christmas shopping business during a global pandemic.

    Expore the case
  • Two smartphones display websites in Dutch related to housing and income, with one showing a couple walking in front of an apartment building and the other showing a person smiling with boxes in a room.

    Florius - Winning cross-pass

    How might we help independent mortgage advisors to become more relevant to their existing customers by initiating meaningful points of contact during the entire mortgage term?

    Expore the case
  • Screenshots of a dating app with two profiles, one asking 'Wat zijn jouw Skils' with skill options, and the other asking 'Wat vind jij Belangrijk' showing a photo of two people celebrating at work with a foosball table.

    ProRail - Recruitment website

    Getting the race for talent on the right track.

    Expore the case
  • A smiley face with a refrigerator and shopping cart on either side, with a speech bubble saying 'Jummie' above it.

    Jumbo Supermarkets - Hackathon

    How can we harness the power of AI to add real value to the daily lives of home cooks?

    Expore the case