I guide organisations from complexity to strategy and validated digital solutions.

Hey there!

🧠 Strategic design thinker

🛠️ Expert workshop facilitator

🤝🏻 Team coach

(⛵ Transaltantic sailor)

“The pessimist complains about the wind, the optimist expects it to change, and the realist strategist adjusts the sails.”

+15 years agency experience in digital NGO/NPO, B2C and B2B projects.

With strategic design thinking, collaborative workshops, and grounded creative problem solving I guide organisations toward digital experiences that are rooted in the real world and delivered with confidence.

Validated actionable strategies over glossy strategy decks collecting dust.

How I add value

Within an agency or supporting organisations directly, my focus is always based on the same principles: gather insights, create clarity, spark creativity, and help people work better together and guide them towards new horizons.

My way of working

My way of working is collaborative and hands-on: uncover the real challenge, make complexity clear, and guide teams toward solutions that are both meaningful and measurably succesful.

Training & Courses

Client cases

Some highlights from the +100 clients I particularly enjoyed working with:

AFC AJAX webshop

Nationaal Comité 4 & 5 mei website

Fietsenwinkel webshop

Loyens & Loeff website

Multicopy website

Buma/Stemra App

Duynie portals

Yuverta website

VVV bon website

How to Talk to Kids app concept

AFC AJAX webshop • Nationaal Comité 4 & 5 mei website • Fietsenwinkel webshop • Loyens & Loeff website • Multicopy website • Buma/Stemra App • Duynie portals • Yuverta website • VVV bon website • How to Talk to Kids app concept •

“His unique character and ability to connect with a diverse range of people without compromising his own strategic vision, quality standards and digital experience made him extremely valuable to our organization. He brought a positive energy to every project, meeting, and interaction. It was always a pleasure to collaborate with him. His wit, enthusiasm, and infectious sense of humor made even the most challenging tasks and deadlines enjoyable.”

— Michiel Kroeks Director Conclusion Digital Experience & Performance - Member of the board