Kaemingk digital twin
Keeping the Christmas spirit high during COVID
In a global lock-down how can we help an international wholesaler of Christmas decorations conduct business as usual?
The Challenge
At the start of the Covid pandemic one of Europe’s biggest wholesalers of Christmas decorations was confronted with a huge challenge; retail buyers could not visit the immersive physical showroom filled with 10.000+ of units to order next year’s Christmas stock.
Luckily the massive showroom was already digitized in Matterport, a 3D digital twin of the showroom. The next big challenge was to figure out a way how make it effortless for buyers to digitally visit the showroom and add product to their often substantial quotes.
The quote handling process between buyer and seller had to be redesigned too to facilitate doing business remotely and efficiently.
The Process
A proof of concept was developed to prove Matterport can be linked to products in the catalogue. Every wall in the showroom is numbered and corresponds to a set of products that could be added to a quote individually. To make things more complicated is that not all the products can be ordered by every buyer.
The technical POC turned out to be successful. Since this was a new way of building quotes the entire buyer journey was mapped first to deliver the best possible online buying experience.
An interactive prototype of the entire buyer flow, from browsing, adding product to the quote and the integration in the newly devised quotation handling process was designed and validated with existing buyers and internal sellers.
After various iteration rounds the platform was designed, delayed & launched within 3 months. All workshops and validations were conducted online.
The Result
Kaemingk was able to conduct business as usual servicing buyers all across the world, even to a wider audience as previously possible. The digital twin showroom also has the effect that buyers revisit the showroom more often to add or reorder extra products resulting in higher turnover and profits.
Even after the COVID pandemic ended the digital showrooms remains an extra resale channel that keeps on generating additional turnover.
My role
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Our aim was combining an AI powered solution (hard demand) for a real consumer challenge (quick & nutritional recipes on demand) with a environmental issue (reducing food waste) and integrating this in the existing Jumbo digital infrastructure (consumer app and Jumbo dashboarding) for easy adaptation. By conducting a brief consumer research, designing a storyboard and userflows the foundation of the concept was laid.
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Creating a winning concept in 24 hours with a mulitidisciplinary team of strategists, copywriters, designer, data & AI engineers calls for a structured approach. I was responsible for guiding this process and seamlessly integrating all elements into a end to end working prototype.
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Together with a team of UX & UI designers the storyboard was translated into an interactive prototype that clearly told the story of the concept.
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In collaboration with fellow strategists and copy writers a 3 minute hackathon pitch was created that highlighted the concept and its benefits during a presentation which I co-presented to the Board of Jumbo Supermarkets.
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